Industry sales of Wicca and Tarot titles were up massively this past year, to the tune of $90 million, with the majority of sales coming in the second half of the year. Every sales channel benefited from growth in this category. Accounts should be well-stocked beginning in July, and then on toward the fall.

The impact of media-based book clubs has long been a powerful seller of books, and currently Reese Witherspoon’s Hello Sunshine Book Club and Jenna Bush Hager’s “Today Show” Book Club are moving books up the charts.

The reasons for giving back are too numerous to elucidate, but we can start with the basics: it connects us to the community by improving it, helps people gain experience and skills required for career advancement, and it makes you feel good. Volunteer work, donations, philanthropy of all kinds feed our need to give back.

While separate lists exist for each of the gift-giving opportunities that are part of this collection, some accounts prefer to run one promotion that meets all needs. This is it! Top-selling titles for Mother’s Day (May 9), Father’s Day (June 20th), and Graduation (ranges throughout spring) are listed here.

One of our favorite holiday sales bumps is upon us, and this year we have the usual Mother’s Day classics plus an amazing list of recent and current bestselling titles ideal for promotions. There truly is a gift for every mother on this list. Examples are below and to seethe complete list: On the Backlist

Turn the tassels and toss your caps in the air—graduation season is approaching! Celebrate the achievements of hard-working students everywhere with this collection of PRH and distributed client titles perfectly suited for graduation gifts.

Spring is one of the best times of year for bird-watching, with birds migrating in large groups. Two major new bird books go on sale at the end of March, THE BEDSIDE BOOK OF BIRDS and A MOST REMARKABLE CREATURE. These are two of the best reasons to take a look at the bird sections at your accounts.

This year marks the 25th anniversary of this widely celebrated literary event. The first person to be named National Youth Poet Laureate and a huge celebrity after reading her original poem at this year’s inauguration, Amanda Gorman, a PRH author with forthcoming books, is making the world sit up and take even more notice of poetry. 

As soon as the pandemic and stay at home orders began in March of last year, sales of cookbooks jumped, including in the Baking category. Sales of Baking titles ended the year up 60% over prior year. Bread, cake, cookies and more – PRH and our distributed clients have the top-selling titles.

Originally created to celebrate American’s first President, George Washington, and officially called “Washington’s Birthday,” this annual federal holiday is now used to honor and remember all past US presidents, and in particular Washington, Abraham Lincoln and Thomas Jefferson. With consumers focused on the recent inauguration of a new President, interest may be especially keen this year to learn more about American leaders starting with President Washington and up to President Biden.

As Madeline noted in her recent email about the Inauguration, PRH is proud to publish books by authors who were central to this year’s Inauguration ceremony and celebrations, including Vice President Kamala Harris, Justice Sonia Sotomayor, Tom Hanks, and Lin-Manuel Miranda, as well as former Presidents Clinton, Bush, and Obama, and Mrs. Obama.

Dog adoptions are on the rise during quarantine, so recommend these titles made just for dog lovers to help readers welcome their new canine companions into their homes.