The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

For devoted music fan or pop culture buffs in bookstores, stock and promote the best backlist music books. Music books covering many genres (rock, K-pop, country, punk, hip-hop and more) and formats (from memoirs and biographies to cultural essays and songwriter guides), so there’s something for everyone.

So many opportunities for holiday-related promotions are around the corner. This title collection features general Christmas-related titles in the areas of Cooking, Baking, Reference, and Memoir. The titles are top sellers annually and are perfect for promotions and shelves. 

Clarkson Potter and Potter Style publish some of the most inventive, stylish, giftable products perfect for year-round giving – that’s in addition to to journals, stationery, and books. The title list is ideal for stocking up for holiday sales, with a robust and wide-ranging selection.

White Elephant and Secret Santa gift exchanges have become more popular, and certain books and merch from PRH see massive sales increases during the fourth quarter as a result. Titles on this list outsell Q1 – 3 by as much as 16 times in Q4. Tis the season to sell backlist! 

Industry sales of Wicca and Tarot titles were up massively this past year, to the tune of $90 million, with the majority of sales coming in the second half of the year. Every sales channel benefited from growth in this category. Accounts should be well-stocked beginning in July, and then on toward the fall.

The impact of media-based book clubs has long been a powerful seller of books, and currently Reese Witherspoon’s Hello Sunshine Book Club and Jenna Bush Hager’s “Today Show” Book Club are moving books up the charts.

The reasons for giving back are too numerous to elucidate, but we can start with the basics: it connects us to the community by improving it, helps people gain experience and skills required for career advancement, and it makes you feel good. Volunteer work, donations, philanthropy of all kinds feed our need to give back.

While separate lists exist for each of the gift-giving opportunities that are part of this collection, some accounts prefer to run one promotion that meets all needs. This is it! Top-selling titles for Mother’s Day (May 9), Father’s Day (June 20th), and Graduation (ranges throughout spring) are listed here.

One of our favorite holiday sales bumps is upon us, and this year we have the usual Mother’s Day classics plus an amazing list of recent and current bestselling titles ideal for promotions. There truly is a gift for every mother on this list. Examples are below and to seethe complete list: On the Backlist

Turn the tassels and toss your caps in the air—graduation season is approaching! Celebrate the achievements of hard-working students everywhere with this collection of PRH and distributed client titles perfectly suited for graduation gifts.

Spring is one of the best times of year for bird-watching, with birds migrating in large groups. Two major new bird books go on sale at the end of March, THE BEDSIDE BOOK OF BIRDS and A MOST REMARKABLE CREATURE. These are two of the best reasons to take a look at the bird sections at your accounts.