Take Care of Yourself – Self-Care Titles Still Strong

As our country ventures back out and begins to interact again, anxieties and work-life balance threaten to once again rear their heads. Taking care of one’s mental, physical, and spiritual health is more important than ever. The Wellness category, of which this topic is part, has had historic growth in the last 5 years. The backlist opportunity continues to be strong.

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Addiction

The month of July sees more online searches for “addiction” than other times of year, so it may be a good time for booksellers to stock that section more heavily, or even remove books from the section to make them more findable for customers.

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Relationship Advice Needed!

In April, online retailers see significant spikes for searches about relationships and marriage, such as “relationship books, marriage workbooks for couples, marriage books, marriage counseling books, sex books for married couples, books for couples”. The pandemic has surely impacted relationships, and this year’s sales are trending up.

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