In the weeks leading up to the holidays, boxed sets can sell over four times as much as they sell in an average week throughout the rest of the year. And for good reason: boxed sets are a perfect gift and a solid deal for budget-conscious shoppers. The top selling sets are almost always children’s

We’re all familiar with Christmas Creep—the phenomenon of retailers displaying holiday-themed merchandise ever earlier with each passing year. But in 2023, it could be more shopping advantage than seasonal annoyance. Half of consumers are planning to begin holiday shopping before November this year, and many expect to get started in September. Some of this is

Witchy season is right around the corner, and every fall sees a predictable increase in consumer interest in witchy books, both fiction and nonfiction. Some readers are leaning into the Practical Magic aesthetic, which has gained a new generation of fans on TikTok. Others are interested in casting spells themselves, or observing Mabon (the autumnal

It’s the most wonderful time of the year…that magical season when publications release their Best Books of the Year lists. And while these lists from The New York Times, B&N, Amazon, Goodreads, NPR, and so many more are populated pretty much exclusively by frontlist titles, this opportunity doesn’t end when the ball drops on December

From the BuJo method to morning pages to gratitude lists, journaling continues to grow in popularity. Industrywide sales of journals increase dramatically during the Q4 gifting season and have risen year over year since 2017. The category’s growth doesn’t show signs of slowing, and folks are certainly still posting #BurnAfterWriting TikToks. Journals are also a

The rumors are true: we’re barely into September, and people are already getting a jump on their holiday shopping. With many feeling the impact of rising costs, shoppers seem to be spreading out their spending over a few months, rather than starting to shop for everyone on their list in late November. We’ve learned that

With costs rising across sectors, we’re all a little extra price sensitive. And while there’s still plenty of summer left to enjoy, the holidays are coming faster than we might like to admit. So how can we prepare for the holiday season while staying mindful of increasing cost consciousness? White Elephant gift exchanges. You’ve probably