Giving Back – Philanthropy and Community Service

An up-and-coming visionary in the world of philanthropy and a cofounder of the effective altruism movement explains why most of our ideas about how to make a difference are wrong and presents a counterintuitive way for each of us to do the most good possible.

From the authors of the #1 New York Times best-selling Half the Sky, a unique and essential narrative about making a difference in the world--a road-map to becoming a conscientious global citizen. The basis of a PBS four-hour series.

An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

The problem many face is that while they want to be generous to others, so much about charitable giving is distant, removed from real people--it becomes a rote process of donating money or transferring funds. I Like Giving will show readers how they can give in personal ways, face to face, and become part of the story of life change.