White Elephant and Secret Santa gift exchanges have become more popular, and certain books and merch from PRH see massive sales increases during the fourth quarter as a result. Titles on this list outsell Q1 – 3 by as much as 16 times in Q4. Tis the season to sell backlist!
Titles including those below have huge potential, so be sure booksellers stock them in prominent locations for shoppers. To see a complete list: