In May, Americans pay tribute to generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success. At no time have these Americans needed to see the country acknowledge and celebrate the rich heritages thousands of years old and the people who have shaped United States history. 

Asian-Americans are the nation’s fastest-growing racial group, and for the last year have suffered considerably in an ever-present racist atmosphere. Encourage booksellers to show their support more than ever with a variety of ideas for promotion during this holiday.

“On June 19, 1865, Union Army Maj. Gen. Gordon Granger rode into Galveston, Texas, and told slaves of their emancipation. That day came more than two years after President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863. While the holiday was informally commemorated in later years, Texas became the first state to make it a state holiday in 1980. Last year, numerous states, cities and colleges across the US moved to recognize it as an official holiday.” (CNN)

As more companies designate Juneteenth an official work holiday, and the work of racial reckoning is at the forefront of our national priorities, Juneteenth becomes a more recognized historical celebration. Help booksellers help their customers understand this holiday with fiction and non-fiction that shines a light on the past and present.

Illustration: news.crunchbase.com

With more people vaccinated and public places reopening, Covid-isolated readers are likely to be out and about in the summer of ’21. They’ll be looking for relaxation and fun, and PRH titles will be perfect companions, whether at the beach or relaxing on the back porch.

In recent months, TikTok has become the most talked-about social media app, and one that has proven to be a sales driver. TikTok is a social media app used largely (62%) by the under-29 crowd, but there is still a significant percentage of users over age 30. Because of their appearances on the app, we’ve seen major sales spikes for WE WERE LIARS, BURN AFTER WRITING, and A LITTLE LIFE, among others.

While separate lists exist for each of the gift-giving opportunities that are part of this collection, some accounts prefer to run one promotion that meets all needs. This is it! Top-selling titles for Mother’s Day (May 9), Father’s Day (June 20th), and Graduation (ranges throughout spring) are listed here.

Coming to Apple TV Plus in the fall of 2021, the adaptation of Asimov’s FOUNDATION series is described by TechRadar as “unquestionably one of the most high-profile original shows coming to the Apple TV Plus streaming service.”

Turn the tassels and toss your caps in the air—graduation season is approaching! Celebrate the achievements of hard-working students everywhere with this collection of PRH and distributed client titles perfectly suited for graduation gifts.

“GameStop, AMC Entertainment, BlackBerry, Dogecoin and silver – all have been subject to epic rallies and falls in recent days, spurred by droves of retail investors driving up prices and then selling.” (CNBC) With so much unusual activity around the stock market, now may be a great time for accounts to feature books that explain the basics of the market and remind private investors how it can work for them.

March is Women’s History Month, which celebrates the vital role of women in American history. Remarkable female entrepreneurs, scientists, politicians, athletes, artists, and spies, among others, abound historically and today. Our first female Vice-President has been elected. A woman heads the European Central Bank for the first time ever. The first female president of the New York Stock Exchange has been appointed.

Although many think of St. Patrick’s Day (March 17) as a day of parading and imbibing, St Patrick’s Day is a global celebration of Irish culture. It particularly remembers St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century. To commemorate this holiday, bookstores and libraries may choose to focus on the wealth of exceptional writing by Irish writers, or books set in the country. 

In many regions of the U.S., we’re coming up on gardening season in the spring. Prep work begins even sooner. The PRH and distributed client title lists are chock full of titles for gardeners, both beginners and more advanced green thumbs. 

Originally created to celebrate American’s first President, George Washington, and officially called “Washington’s Birthday,” this annual federal holiday is now used to honor and remember all past US presidents, and in particular Washington, Abraham Lincoln and Thomas Jefferson. With consumers focused on the recent inauguration of a new President, interest may be especially keen this year to learn more about American leaders starting with President Washington and up to President Biden.