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71 Articles Categorized Under Promo Opportunity

Fiction Nonfiction Promo Opportunity Award Winners
August 25 2021

President Obama Reveals His Favorite Books of Summer 2021

Since his time in the White House, former President Barack Obama has been sharing his favorite reads from the previous months. Here are his most recent PRH and distributed client title recommendations spanning everything from the most talked-about novels, insightful nonfiction, and everything in between.

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President Obama Reveals His Favorite Books of Summer 2021

Fiction Nonfiction Promo Opportunity Award Winners
August 25 2021
Nonfiction Holidays Promo Opportunity Diversity
August 17 2021

Hanukkah 2021

The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

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Hanukkah 2021

Nonfiction Holidays Promo Opportunity Diversity
August 17 2021
Fiction Nonfiction Best in Category Promo Opportunity Diversity
August 16 2021

1619 Project Books

The 1619 Project: A New Origin Story will be published by One World Books on 11/16/19, offering a profoundly revealing vision of the American past and present and a dramatic expansion of a groundbreaking work of journalism.

In late August 1619, a ship arrived in the British colony of Virginia bearing a cargo of twenty to thirty enslaved people from Africa. Their arrival led to the barbaric and unprecedented system of American chattel slavery that would last for the next 250 years. This is sometimes referred to as the country’s original sin, but it is more than that: It is the source of so much that still defines the United States.

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1619 Project Books

Fiction Nonfiction Best in Category Promo Opportunity Diversity
August 16 2021
Fiction Nonfiction Promo Opportunity
August 16 2021

Holiday Gift Books for Musicians and Music Lovers

For devoted music fan or pop culture buffs in bookstores, stock and promote the best backlist music books. Music books covering many genres (rock, K-pop, country, punk, hip-hop and more) and formats (from memoirs and biographies to cultural essays and songwriter guides), so there’s something for everyone.

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Holiday Gift Books for Musicians and Music Lovers

Fiction Nonfiction Promo Opportunity
August 16 2021
Holidays Promo Opportunity
August 4 2021

Get Ready for the Christmas Holidays

So many opportunities for holiday-related promotions are around the corner. This title collection features general Christmas-related titles in the areas of Cooking, Baking, Reference, and Memoir. The titles are top sellers annually and are perfect for promotions and shelves. 

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Get Ready for the Christmas Holidays

Holidays Promo Opportunity
August 4 2021
Fiction Promo Opportunity Award Winners
August 3 2021

Around the World in 80 Books

On November 9, 2021, the Penguin Press will publish AROUND THE WORLD IN 80 BOOKS: A Literary Journey. 

Inspired by Jules Verne’s hero Phileas Fogg, author David Damrosch, chair of Harvard University’s department of comparative literature and founder of Harvard’s Institute for World Literature, set out to counter a pandemic’s restrictions on travel by exploring eighty exceptional books from around the globe. Following a literary itinerary from London to Venice, Tehran and points beyond, and via authors from Woolf and Dante to Nobel Prize–winners Orhan Pamuk, Wole Soyinka, Mo Yan, and Olga Tokarczuk, he explores how these works have shaped our idea of the world, and the ways in which the world bleeds into literature.

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Around the World in 80 Books

Fiction Promo Opportunity Award Winners
August 3 2021
Fiction Nonfiction Promo Opportunity Diversity
August 3 2021

Native American Heritage Month is November

November is Native American Heritage Month. The month is a time to celebrate rich and diverse cultures, traditions, and histories and to acknowledge the important contributions of Native people. Heritage Month is also an opportune time to educate the general public about tribes, to raise a general awareness about the unique challenges Native people have faced both historically and in the present, and the ways in which tribal citizens have worked to conquer these challenges. (NCAI.org)

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Native American Heritage Month is November

Fiction Nonfiction Promo Opportunity Diversity
August 3 2021
Nonfiction Promo Opportunity
August 3 2021

Mental Illness Awareness Week is October 3 – 9

Millions of people in the U.S. are affected by mental illness each year. It’s important to measure how common mental illness is, so we can understand its physical, social and financial impact — and so we can show that no one is alone. These numbers are also powerful tools for raising public awareness, stigma-busting and advocating for better health care. (National Alliance on Mental Illness)

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Mental Illness Awareness Week is October 3 – 9

Nonfiction Promo Opportunity
August 3 2021
Promo Opportunity
July 28 2021

Banned Books Week Is 9/26 – 10/2

It’s time for another celebration of the right to read! Join the ongoing and imperative mission by working with booksellers to feature titles whose value has been contested at local and national levels. 

This year’s honorary (and inaugural) chair of Banned Books Week, Jason Reynolds: “To censor a book is to damage the framework in which we live,” adds Reynolds. “Any time we eliminate or wall off certain narratives, we are not getting a whole picture of the world in which we live. And navigating the world in a way that is closed-off, closed-minded, is poisonous. It means that we limit our vocabulary, which complicates how we communicate with one another. We have to celebrate stories and ensure that all books have a space on the shelves and the opportunity to live in the psyches of our children, as they grow into the human beings who will inherit this wonderful place.” 

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Banned Books Week Is 9/26 – 10/2

Promo Opportunity
July 28 2021
Merchandise Humor Promo Opportunity
July 15 2021

White Elephant, Secret Santa, and More Silly Holiday Gift Exchange Ideas

White Elephant and Secret Santa gift exchanges have become more popular, and certain books and merch from PRH see massive sales increases during the fourth quarter as a result. Titles on this list outsell Q1 – 3 by as much as 16 times in Q4. Tis the season to sell backlist! 

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White Elephant, Secret Santa, and More Silly Holiday Gift Exchange Ideas

Merchandise Humor Promo Opportunity
July 15 2021
Fiction Nonfiction Promo Opportunity Diversity
July 15 2021

Hispanic Heritage Month 2021

Between 9/15 and 10/15, we celebrate the history and countless contributions that Latinos have made to the US over the years. This month we also honor the cultural richness of Hispanics from Mexico, Central America, South America and the Caribbean.

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Hispanic Heritage Month 2021

Fiction Nonfiction Promo Opportunity Diversity
July 15 2021
Nonfiction Promo Opportunity
July 1 2021

20 Years Later: September 11th

This year Americans will commemorate the life-changing events of September 11, 2001, twenty years ago. In addition to tributes to those who lost their lives, including the traditional reading of names, and honoring the heroes of that day, many will ruminate about the ongoing war on terror that’s since taken place. The expected complete withdrawal of troops from Afghanistan by 9/11 of this year as ordered by President Biden will have readers refocused on all that has transpired over the past 20 years. 

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20 Years Later: September 11th

Nonfiction Promo Opportunity
July 1 2021
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