By Sarah Yurch | September 16 2022 | NonfictionHolidays

From the BuJo method to morning pages to gratitude lists, journaling continues to grow in popularity. Industrywide sales of journals increase dramatically during the Q4 gifting season and have risen year over year since 2017. The category’s growth doesn’t show signs of slowing, and folks are certainly still posting #BurnAfterWriting TikToks.

Journals are also a publishing category with the ability to cross over into non-book territory. According to our consumer search data, when shoppers are looking for a gift for a teenage girl, they’re about as likely to buy a creative guided journal as they are a Bluetooth speaker, crafting kit, or necklace. This means that our journals compete not just with other journals, but with a much wider array of gift products. In other words, the purchase opportunities for journals are remarkably broad.

This is also a trend that endures after the holiday season into January. Think of it as “New Year, New Notebook.” The change of the calendar year is the perfect time to turn over a literal new leaf and take up a daily guided journaling practice. And this dovetails with the cultural shift we’re seeing away from self optimization and toward self care. This past January, both Tony Robbins and the Harvard Business Review (arguably two of the most goal-oriented sources out there) explained why ambitious New Year’s Resolutions simply aren’t the path to a better life. Rather, cultivating a reflective practice like journaling can help us connect with our habits, priorities, and passions.

See below for some of our bestselling journals, or click here for a complete title list.

Burn After Writing (Pink)
The national bestseller. Write. Burn. Repeat. Now with new covers to match whatever mood you’re in."This book has made me laugh and cry, filled me with joy, and inspired me." -TikTok user camrynbanks
$14.00 US
Oct 27, 2020
US, Canada, Open Mkt

Wreck This Journal (Black) Expanded Edition
“Not gonna lie, this is probably the coolest journal you’ll ever see. . . . Wreck This Journal is here to inspire you.” —BuzzfeedThe internationally bestselling phenomenon with more than 10 million copies sold—and an excellent holiday gift! Paint, poke, create, destroy, and wreck—to create a journal as unique as you are For anyone who's ever had trouble starting, keeping, or finishing a journal or sketchbook comes this expanded edition of Wreck This Journal, a subversive illustrated book that challenges readers to muster up their best mistake- and mess-making abilities to fill the pages of the book—or destroy them.Through a series of creative and quirky prompts, acclaimed guerilla artist Keri Smith encourages journalers to engage in destructive acts—poking holes through pages, adding photos and defacing them, painting pages with coffee, coloring outside the lines, and more—in order to experience the true creative process. With Smith's unique sensibility, readers are introduced to a new way of art- and journal-making, discovering novel ways to escape the fear of the blank page and fully engage in the creative process.To create is to destroy. Happy wrecking!
$15.00 US
Aug 07, 2012
Penguin Books

Create Your Own Calm
A Journal for Quieting Anxiety
From the bestselling author of Start Where You Are, a beautifully illustrated journal for easing the everyday anxieties we all carry.
$16.00 US
Sep 22, 2020
US, Canada, Open Mkt

Get Untamed
The Journal (How to Quit Pleasing and Start Living)
This stunning hardcover journal is a bold, interactive guide to discovering and creating the truest, most beautiful lives, families, and world we can imagine, based on the #1 New York Times bestseller Untamed.
$19.99 US
Nov 16, 2021
Clarkson Potter
US, Canada, Open Mkt

The High Performance Planner
This bestselling combination planner-and-journal from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits will help you strategize your life and increase your performance.
$29.99 US
Nov 13, 2018
Stationery & Accessories
Hay House LLC
US,CAN,OpnMkt(no EU)

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