Mushroom Book Sales Spike in the Fall

Although across the country there are different foraging seasons, sales of books about mushrooms see the most significant increases in stores and online in September. The PRH list includes a select of titles about hunting, identifying, cooking, use as pharmaceuticals, and other compelling titles.

Ensure that stores are well-stocked with mycology titles for September so they can make sure they’re available when consumers are looking. Great time for promotions too!

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Take Care of Yourself – Self-Care Titles Still Strong

As our country ventures back out and begins to interact again, anxieties and work-life balance threaten to once again rear their heads. Taking care of one’s mental, physical, and spiritual health is more important than ever. The Wellness category, of which this topic is part, has had historic growth in the last 5 years. The backlist opportunity continues to be strong.

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Addiction

The month of July sees more online searches for “addiction” than other times of year, so it may be a good time for booksellers to stock that section more heavily, or even remove books from the section to make them more findable for customers.

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Covid-19 Books Starting to Arrive in the Marketplace

As consumers grapple with a potential fourth wave of COVID-19 and vaccinations ramp up *just* faster than variants are overtaking certain parts of the country, it’s also time for market to begin to see books on the subject. Larry Wright’s A PLAGUE YEAR goes on sale in early June, and Nina Burleigh’s VIRUS hits shelves even sooner. Other books about epidemics, pandemics, and diseases may see sales increases as they did early in the COVID-19 pandemic.

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Healing Energy for a New Year

Online searches for “reiki” spike in the first quarter. Reiki is a very specific form of energy healing, in which hands are placed just off the body or lightly touching the body, as in “laying on of hands.” According to many versions of its origin, Dr Mikao Usui, a Japanese seeker of spiritual truths, brought the Reiki method of healing into human awareness in 1922 after a deep spiritual experience.

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Keep Calm and “Keto” On: Top Backlist Titles

On December 31, 2019—just in time for a New Year—Mark Sission will release his latest, KETO FOR LIFE, a deep-dive guide to those looking to make Keto a true lifestyle instead of just a passing fad diet. Make sure your accounts are also stocked up on PRH’s best Keto backlist titles, which have been at the core of this trend and will continue to inform those looking for a lifestyle change—in the new year or at any time.

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Namaste, Holiday Shoppers

Yoga may help reduce stress, lower blood pressure and lower your heart rate. According to a recent survey conducted by the Yoga Alliance and Yoga Journal, between 2012 and 2016 the number of Americans doing yoga rose from 20.4 million to 36 million. In fact yoga popularity statistics show that 15% of Americans have done yoga in the last 6 months. This list will help stock yoga shelves with the best of the backlist.

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