White Elephant and Secret Santa gift exchanges have become more popular, and certain books and merch from PRH see massive sales increases during the fourth quarter as a result. Titles on this list outsell Q1 – 3 by as much as 16 times in Q4. Tis the season to sell backlist! 

Industry sales of Wicca and Tarot titles were up massively this past year, to the tune of $90 million, with the majority of sales coming in the second half of the year. Every sales channel benefited from growth in this category. Accounts should be well-stocked beginning in July, and then on toward the fall.

Spring is one of the best times of year for bird-watching, with birds migrating in large groups. Two major new bird books go on sale at the end of March, THE BEDSIDE BOOK OF BIRDS and A MOST REMARKABLE CREATURE. These are two of the best reasons to take a look at the bird sections at your accounts.

This year more than ever might be the right time to express gratitude to the everyday heroes who teach our children. This title list supplies great suggestions for booksellers who want to promote this idea to the many parents seeking to thank educators for their role in shaping our childrens’ minds, especially when the virtual classroom presents them with more challenges than ever.

With the holiday gifting season fast approaching, now is a wonderful time to explore the wide assortment of non-book product produced by PRH, especially at Clarkson Potter. Browse through the top-selling gift items to help inspire accounts and readers alike this holiday season.

Last week’s New York Magazine continued to tout the trend that gave a major boost to the industry several years ago. These merchy items are still great for beating back to school and holiday stress, for self-soothing, art therapy, alternatives to meditation, and just a little retro fun! PRH and distributed clients have more than 50 great titles on our backlist, perfect for stores now and into the holiday season.

BURN AFTER WRITING is a legit Gen Z sensation! With more than 8 million views of #burnafterwriting on the social media video app Tik Tok, sales are soaring – up more than 9600% over prior year. TarcherPerigee is adding 16 pages of new content to future reprints and plans extensive fall advertising and social campaigns, so don’t miss the moment. 

The literary equivalent of the Christmas sweater is getting more and more popular each holiday season! Whether they’re stocking stuffers, gifts for funny gift exchanges, or simply a silly addition to the gift pile, here are PRH’s bestselling backlist titles for the occasion.