It’s the most wonderful time of the year…that magical season when publications release their Best Books of the Year lists.
And while these lists from The New York Times, B&N, Amazon, Goodreads, NPR, and so many more are populated pretty much exclusively by frontlist titles, this opportunity doesn’t end when the ball drops on December 31. It makes sense that not everyone has time to pick up the year’s hottest reads amid the holiday hubbub. But we have evidence that once the busy holiday season ends, readers return to the titles they may have missed.
As we can see on the graph below, consumer searches for “best books of 2021” and “top books 2021 best seller” actually peaked in January 2022 and remained pretty steadily popular through March of this year:
So the best books of 2022 are likely to also be the top books of the start of 2023 as well. “Best of” lists really have legs, and this promotional opportunity continues long after we turn the calendar page.