Home Depot’s viral 12-foot skeleton is back in stock, which can only mean one thing: spooky season is just around the corner. We likewise see readers flocking to the horror section at their local bookstores; sales of scary books reliably increase every October. The tradition of telling ghost stories dates back at least to colonial

Your sourdough starter from the early days of lockdown may be long dead, but baking cookbooks are alive and kicking! With the weather finally cool enough in most parts of the country to turn the oven on, a new season of The Great British Baking Show on Netflix, and the holidays just around the corner,

In the weeks leading up to the holidays, boxed sets can sell over four times as much as they sell in an average week throughout the rest of the year. And for good reason: boxed sets are a perfect gift and a solid value for budget-conscious shoppers. The top selling sets are almost always children’s

We’re all familiar with Christmas Creep—the phenomenon of retailers displaying holiday-themed merchandise ever earlier with each passing year. But in 2023, it could be more shopping advantage than seasonal annoyance. Half of consumers are planning to begin holiday shopping before November this year, and many expect to get started in September. Some of this is

Witchy season is right around the corner, and every fall sees a predictable increase in consumer interest in witchy books, both fiction and nonfiction. Some readers are leaning into the Practical Magic aesthetic, which has gained a new generation of fans on TikTok. Others are interested in casting spells themselves, or observing Mabon (the autumnal

It’s the most wonderful time of the year…that magical season when publications release their Best Books of the Year lists. And while these lists from The New York Times, B&N, Amazon, Goodreads, NPR, and so many more are populated pretty much exclusively by frontlist titles, this opportunity doesn’t end when the ball drops on December

From the BuJo method to morning pages to gratitude lists, journaling continues to grow in popularity. Industrywide sales of journals increase dramatically during the Q4 gifting season and have risen year over year since 2017. The category’s growth doesn’t show signs of slowing, and folks are certainly still posting #BurnAfterWriting TikToks. Journals are also a

The rumors are true: we’re barely into September, and people are already getting a jump on their holiday shopping. With many feeling the impact of rising costs, shoppers seem to be spreading out their spending over a few months, rather than starting to shop for everyone on their list in late November. We’ve learned that

With costs rising across sectors, we’re all a little extra price sensitive. And while there’s still plenty of summer left to enjoy, the holidays are coming faster than we might like to admit. So how can we prepare for the holiday season while staying mindful of increasing cost consciousness? White Elephant gift exchanges. You’ve probably

With the holidays approaching it’s a great plan to target fans of particular genres with gift books ideal for their interests. Beyond an Albert Einstein action figure, here are top popular science titles for aficionados of the category. 

The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

So many opportunities for holiday-related promotions are around the corner. This title collection features general Christmas-related titles in the areas of Cooking, Baking, Reference, and Memoir. The titles are top sellers annually and are perfect for promotions and shelves.