One in three purchases during the holiday season are made on impulse, including in-store purchases (Google/Ipsos). The literary equivalent of the Christmas sweater is getting more and more popular each holiday season! Whether they’re stocking stuffers, gifts for funny gift exchanges, or simply a silly addition to the gift pile, here are PRH’s bestselling backlist titles for the occasion.
Stocking Stuffers and White Elephant Exchanges
By Candice Chaplin | August 9 2019 | MerchandiseHumorHolidays
Your sourdough starter from the early days of lockdown may be long dead, but baking cookbooks are alive and kicking! With the weather finally cool enough in most parts of the country to turn the oven on, a new season of The Great British Baking Show on Netflix, and the holidays just around the corner,Read more
In the weeks leading up to the holidays, boxed sets can sell over four times as much as they sell in an average week throughout the rest of the year. And for good reason: boxed sets are a perfect gift and a solid value for budget-conscious shoppers. The top selling sets are almost always children’sRead more