Journals

From the BuJo method to morning pages to gratitude lists, journaling continues to grow in popularity. Industrywide sales of journals increase dramatically during the Q4 gifting season and have risen year over year since 2017. The category’s growth doesn’t show signs of slowing, and folks are certainly still posting #BurnAfterWriting TikToks. Journals are also a

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Journals

Take Care of Yourself – Self-Care Titles Still Strong

As our country ventures back out and begins to interact again, anxieties and work-life balance threaten to once again rear their heads. Taking care of one’s mental, physical, and spiritual health is more important than ever. The Wellness category, of which this topic is part, has had historic growth in the last 5 years. The backlist opportunity continues to be strong.

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Weekly Wow! Not-To-Be-Missed Backlist Opportunity

BURN AFTER WRITING is a legit Gen Z sensation! With more than 8 million views of #burnafterwriting on the social media video app Tik Tok, sales are soaring – up more than 9600% over prior year. TarcherPerigee is adding 16 pages of new content to future reprints and plans extensive fall advertising and social campaigns, so don’t miss the moment. 

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