Hanukkah 2021

The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

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Paying Tribute to Asian and Pacific Americans

In May, Americans pay tribute to generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success. At no time have these Americans needed to see the country acknowledge and celebrate the rich heritages thousands of years old and the people who have shaped United States history. 

Asian-Americans are the nation’s fastest-growing racial group, and for the last year have suffered considerably in an ever-present racist atmosphere. Encourage booksellers to show their support more than ever with a variety of ideas for promotion during this holiday.

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Cheers! Wine Sales Are Up

The pandemic has been a boon to retail alcohol sales of all kinds, according to the New York Times. Alcohol consumption overall has increased during the pandemic, with heavy drinking by women up 41%. Beveragedaily.com says that the biggest gain for wine sales came from casual, at-home, non-food occasions, such as drinking during the day outside mealtimes or catching up with friends via phone with a glass of wine. And now that people are cautiously returning to socializing, wine with dinner is likely to see the trend continue.

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Keep Calm and “Keto” On: Top Backlist Titles

On December 31, 2019—just in time for a New Year—Mark Sission will release his latest, KETO FOR LIFE, a deep-dive guide to those looking to make Keto a true lifestyle instead of just a passing fad diet. Make sure your accounts are also stocked up on PRH’s best Keto backlist titles, which have been at the core of this trend and will continue to inform those looking for a lifestyle change—in the new year or at any time.

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