Native American Heritage Month is November

November is Native American Heritage Month. The month is a time to celebrate rich and diverse cultures, traditions, and histories and to acknowledge the important contributions of Native people. Heritage Month is also an opportune time to educate the general public about tribes, to raise a general awareness about the unique challenges Native people have faced both historically and in the present, and the ways in which tribal citizens have worked to conquer these challenges. (NCAI.org)

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Mental Illness Awareness Week is October 3 – 9

Millions of people in the U.S. are affected by mental illness each year. It’s important to measure how common mental illness is, so we can understand its physical, social and financial impact — and so we can show that no one is alone. These numbers are also powerful tools for raising public awareness, stigma-busting and advocating for better health care. (National Alliance on Mental Illness)

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Mushroom Book Sales Spike in the Fall

Although across the country there are different foraging seasons, sales of books about mushrooms see the most significant increases in stores and online in September. The PRH list includes a select of titles about hunting, identifying, cooking, use as pharmaceuticals, and other compelling titles.

Ensure that stores are well-stocked with mycology titles for September so they can make sure they’re available when consumers are looking. Great time for promotions too!

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Transgender Fiction and Non-fiction

Over the past two decades, Americans have experienced a significant evolution in their understanding and cultural acceptance of transgender people.

Consequently, media coverage of trans issues has moved beyond simplistic political dichotomies and toward more fully realized representations, not only of the diversity of the trans community, but also of trans people’s lives, their families, and their fundamental inclusion in the fabric of American society. Today, transgender people’s stories are more likely to be told in the same way as others — with fairness, integrity, and respect. (glaad.org)

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Personal Finance

As a result of the pandemic, personal finance has become an increasingly important topic for many Americans. In 2020 spending was down and consumers participated in “savings challenges”. Although spending is back up, consumers are still dealing with the repercussions of 2020 and lost income. 

Financial experts say that online conversations about budgeting have skyrocketed, and that the pandemic has caused people to adjust their financial planning. (www.brandwatch.com)

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20 Years Later: September 11th

This year Americans will commemorate the life-changing events of September 11, 2001, twenty years ago. In addition to tributes to those who lost their lives, including the traditional reading of names, and honoring the heroes of that day, many will ruminate about the ongoing war on terror that’s since taken place. The expected complete withdrawal of troops from Afghanistan by 9/11 of this year as ordered by President Biden will have readers refocused on all that has transpired over the past 20 years. 

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Sales of Comics and Graphic Novels Up 6% in 2020

According to an estimate by pop culture trade news sites ICv2 and Comichron, graphic novel sales in particular via the bookstore channel were $645 million, higher than comic book shops. 

According to the report, sales in the bookstore channel (which includes physical stores and online retailers) increased “dramatically” over comics shop market share and the popularity of graphic novels over periodical comics continued to grow. (PublishersWeekly.com)

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Outdoor Skills

10.1 million households camped for the first time in 2020, and more than 60% of these first-time campers plan to camp the same or more in the coming year (Kampgrounds of America’s annual North American Camping Report). Camping, hiking, and outdoor skills backlist is sure to see increases, so we need to ensure customers are well-stocked.

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Homeschooling Numbers Are Up

Homeschooling in the 1980s typically called to mind white, middle class families who opted out of traditional district or private schools to focus on teaching their children through the lens of their religious faith.

In recent years, homeschooling has moved far beyond being the preferred learning method of a handful of American families, increasing in popularity as parents become less satisfied with more traditional choices. (redefineonline.org)

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