10.1 million households camped for the first time in 2020, and more than 60% of these first-time campers plan to camp the same or more in the coming year (Kampgrounds of America’s annual North American Camping Report). Camping, hiking, and outdoor skills backlist is sure to see increases, so we need to ensure customers are well-stocked.
According to the same report, campers are also more diverse than ever as the incidence of camping among non-white and same-sex communities meets or exceeds national representation. Six-in-10 first-time campers in 2020 represent diverse ethnic groups, while 61% of same-sex households camp with children, an increase of 12 percentage points over 2019.
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