We’re all familiar with Christmas Creep—the phenomenon of retailers displaying holiday-themed merchandise ever earlier with each passing year. But in 2023, it could be more shopping advantage than seasonal annoyance. Half of consumers are planning to begin holiday shopping before November this year, and many expect to get started in September. Some of this is

Witchy season is right around the corner, and every fall sees a predictable increase in consumer interest in witchy books, both fiction and nonfiction. Some readers are leaning into the Practical Magic aesthetic, which has gained a new generation of fans on TikTok. Others are interested in casting spells themselves, or observing Mabon (the autumnal