Hanukkah 2021

The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

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Mushroom Book Sales Spike in the Fall

Although across the country there are different foraging seasons, sales of books about mushrooms see the most significant increases in stores and online in September. The PRH list includes a select of titles about hunting, identifying, cooking, use as pharmaceuticals, and other compelling titles.

Ensure that stores are well-stocked with mycology titles for September so they can make sure they’re available when consumers are looking. Great time for promotions too!

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Paying Tribute to Asian and Pacific Americans

In May, Americans pay tribute to generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success. At no time have these Americans needed to see the country acknowledge and celebrate the rich heritages thousands of years old and the people who have shaped United States history. 

Asian-Americans are the nation’s fastest-growing racial group, and for the last year have suffered considerably in an ever-present racist atmosphere. Encourage booksellers to show their support more than ever with a variety of ideas for promotion during this holiday.

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Celebrate Hispanic Heritage Month

Hispanic Heritage Month—also called Latinx Heritage Month to recognize a broader spectrum of identities relating to gender, language, and origin—will be celebrated in the US from September 15th through October 15th. Celebrate by helping accounts stock up on top-selling fiction and nonfiction titles that focus on Latinx stories, including Spanish-language titles.

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Jewish High Holidays 2020

Rosh Hashanah will be observed from Friday, September 18th through Sunday, September 20th followed by Yom Kippur on Sunday, September 27th and Monday, September 28th. Help accounts provide devout followers or generally curious customers with a variety of nonfiction titles that illustrate the significance and multifaceted cultural aspects of these Jewish traditions.

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