The “Festival of Lights,” one of Judaism’s special events though not a biblical holiday, takes place in 2021 from sundown 11/28 – sundown 12/6. The eight-day celebration commemorates a Jewish victory in the second century B.C. over Greek-Syrian oppressors who sought to force the Jewish community to assimilate. It is NOT the “Jewish Christmas,” though there are some similarities. Both holidays celebrate light during a season of darkness, with symbolic candle lighting either from the branches of trees or from a menorah. Both Hanukkah and Christmas are shaped around messages of hope and miracles, a time of wonder meant to bring families together. 

So many opportunities for holiday-related promotions are around the corner. This title collection features general Christmas-related titles in the areas of Cooking, Baking, Reference, and Memoir. The titles are top sellers annually and are perfect for promotions and shelves. 

Although across the country there are different foraging seasons, sales of books about mushrooms see the most significant increases in stores and online in September. The PRH list includes a select of titles about hunting, identifying, cooking, use as pharmaceuticals, and other compelling titles.

Ensure that stores are well-stocked with mycology titles for September so they can make sure they’re available when consumers are looking. Great time for promotions too!

Starting a plant-based diet (whether it’s vegan, vegetarian, or somewhere in between) may sound daunting at first, but Penguin Random House has a strong list of bestselling cookbooks and guides to help readers get started in a greener world!

Starting a plant-based diet (whether it’s vegan, vegetarian, or somewhere in between) may sound daunting at first, but Penguin Random House has a strong list of bestselling cookbooks and guides to help readers get started in a greener world!

In May, Americans pay tribute to generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success. At no time have these Americans needed to see the country acknowledge and celebrate the rich heritages thousands of years old and the people who have shaped United States history. 

Asian-Americans are the nation’s fastest-growing racial group, and for the last year have suffered considerably in an ever-present racist atmosphere. Encourage booksellers to show their support more than ever with a variety of ideas for promotion during this holiday.

One of the best-tasting holidays of the year is celebrated throughout Mexico and the U.S. on May 5th. You won’t find ground beef tacos, nachos and frozen margaritas in Mexico on Cinco de Mayo. To celebrate traditionally, try these authentic cookbooks from PRH.

Hispanic Heritage Month—also called Latinx Heritage Month to recognize a broader spectrum of identities relating to gender, language, and origin—will be celebrated in the US from September 15th through October 15th. Celebrate by helping accounts stock up on top-selling fiction and nonfiction titles that focus on Latinx stories, including Spanish-language titles.

Rosh Hashanah will be observed from Friday, September 18th through Sunday, September 20th followed by Yom Kippur on Sunday, September 27th and Monday, September 28th. Help accounts provide devout followers or generally curious customers with a variety of nonfiction titles that illustrate the significance and multifaceted cultural aspects of these Jewish traditions.

For curious readers interested in learning more about one of the world’s most popular beverages, recommend titles from this collection of Penguin Random House’s bestselling beer books.

A healthy weight looks and feels different for everyone, depending on lifestyle, body type, exercise habits, and other environmental factors. But for those looking for advice to either maintain their current weight or shed a few extra pounds, Penguin Random House has a variety of helpful cookbooks.

We raise a glass (and a fork!) to all the award-winning Penguin Random House titles this year, and we continue to celebrate our winners from years past. Discover all of our 2020 winners and nominees and explore our full James Beard collection for all winning titles.