Relationship Advice Needed!

In April, online retailers see significant spikes for searches about relationships and marriage, such as “relationship books, marriage workbooks for couples, marriage books, marriage counseling books, sex books for married couples, books for couples”. The pandemic has surely impacted relationships, and this year’s sales are trending up.

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Cheers! Wine Sales Are Up

The pandemic has been a boon to retail alcohol sales of all kinds, according to the New York Times. Alcohol consumption overall has increased during the pandemic, with heavy drinking by women up 41%. Beveragedaily.com says that the biggest gain for wine sales came from casual, at-home, non-food occasions, such as drinking during the day outside mealtimes or catching up with friends via phone with a glass of wine. And now that people are cautiously returning to socializing, wine with dinner is likely to see the trend continue.

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The Newest Social Media App Driving Sales: TikTok

In recent months, TikTok has become the most talked-about social media app, and one that has proven to be a sales driver. TikTok is a social media app used largely (62%) by the under-29 crowd, but there is still a significant percentage of users over age 30. Because of their appearances on the app, we’ve seen major sales spikes for WE WERE LIARS, BURN AFTER WRITING, and A LITTLE LIFE, among others.

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April is National Poetry Month

This year marks the 25th anniversary of this widely celebrated literary event. The first person to be named National Youth Poet Laureate and a huge celebrity after reading her original poem at this year’s inauguration, Amanda Gorman, a PRH author with forthcoming books, is making the world sit up and take even more notice of poetry. 

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Stock Market Basics

“GameStop, AMC Entertainment, BlackBerry, Dogecoin and silver – all have been subject to epic rallies and falls in recent days, spurred by droves of retail investors driving up prices and then selling.” (CNBC) With so much unusual activity around the stock market, now may be a great time for accounts to feature books that explain the basics of the market and remind private investors how it can work for them.

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Celebrate Women Making a Difference!

March is Women’s History Month, which celebrates the vital role of women in American history. Remarkable female entrepreneurs, scientists, politicians, athletes, artists, and spies, among others, abound historically and today. Our first female Vice-President has been elected. A woman heads the European Central Bank for the first time ever. The first female president of the New York Stock Exchange has been appointed.

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