Inspire on Small Business Saturday

The inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Beth Comstock, the former vice chair and chief marketing officer at GE, and their longtime head of business innovation and change initiatives, tackles the one issue that keeps managers, executives, and leaders up at night at every corporation in America and throughout the world--how to stay nimble, adapt faster, and constantly evolve in the face of almost daily change and disruption.

"Part memoir, part management guide and part girl-power manifesto. A sort of a Lean In for misfits, it offers young women a candid guide to starting a business and going after what they want." --Washington PostNEW YORK TIMES BESTSELLER