As a result of the pandemic, personal finance has become an increasingly important topic for many Americans. In 2020 spending was down and consumers participated in “savings challenges”. Although spending is back up, consumers are still dealing with the repercussions of 2020 and lost income. 

Financial experts say that online conversations about budgeting have skyrocketed, and that the pandemic has caused people to adjust their financial planning. (www.brandwatch.com)

“GameStop, AMC Entertainment, BlackBerry, Dogecoin and silver – all have been subject to epic rallies and falls in recent days, spurred by droves of retail investors driving up prices and then selling.” (CNBC) With so much unusual activity around the stock market, now may be a great time for accounts to feature books that explain the basics of the market and remind private investors how it can work for them.