More Americans than ever are adopting a plant-based diet—at least part-time. The number of people who identify as vegan, vegetarian, or flexitarian has been steadily rising over the past several years, and nonwhite Americans are three times as likely to be vegetarian as white Americans.
Most people who adopt a more plant-based diet make the shift because of health concerns. Some also change their diet because of climate concerns, citing the meat industry’s sizeable greenhouse gas emissions.
This all comes at a time when it’s becoming increasingly convenient and affordable to go plant-based. Impossible Meat can be found in most grocery stores, and fast-food restaurants like Starbucks, Taco Bell, Chipotle, and even KFC are adding plant-based offerings to their menus. But whether brands are responding to consumer behavior, or folks are reducing meat consumption based on product availability remains a chicken and egg question (or perhaps a vegan chik’n and flax egg question).
Check out some of our top-selling plant-based cookbooks below, or click here for a more complete list.