Multicultural and LGBTQ Romance online searches are on the rise. According to our metadata experts, search traffic for the overall Romance category was up 17% in Q1 of 2021. Multicultural Romance and LGBTQ Romance share of traffic has increased considerably in the same time frame. Online search data gives us insight into what consumers are interested in buying.
PRH has increased its share of appearances in search over the past few years in diverse romance
categories, and the same is true for LGBTQ titles in spite of our title count being small. Booksellers should be aware of this trend and stock their romance sections more heavily with these titles.
To see the Multicultural Romance title list:
To see the LGBTQ Romance title list: