Embracing Aging

By Candice Chaplin | October 24 2019 | NonfictionPromo Opportunity

If there’s one inevitability in life, it’s that we’re getting older. Every minute. Every second. However, there’s a major trend happening around aging now – more and more positive conversations around healthy aging, beauty standards, and “positive aging, which has been described as “The process of maintaining a positive attitude, feeling good about yourself, keeping fit and healthy, and engaging fully in life as you age.” The facts support the stats: By 2020, the world will have more 55-year-olds than 5-year-olds, and consumers over 50 now account for more than half of all U.S. spending.

Here are titles that support this important trend, ripe for promotion. Below are a few examples. To see the complete list:

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The Virtues of Aging
Former president Jimmy Carter reflects on aging, blending memoir, anecdote, political savvy, and practical advice to truly illuminate the rich promises of growing older.“As we've grown older, the results have been surprisingly good,” writes former president Jimmy Carter in this wise, deeply personal meditation on the new experiences that come to us with age. President Carter had never enjoyed more prestige or influence on the world stage, nor had he ever felt more profound happiness with himself, with his accomplishments, and with his beloved wife, Rosalynn, than in his golden years. In The Virtues of Aging, Jimmy Carter shares the knowledge and the pleasures that age have brought him. The approach to old age was not an easy one for President Carter. At fifty-six, having lost a presidential election, he found himself involuntarily retired from a job he loved and facing a large debt on his farm and warehouse business. President Carter writes movingly here of how he and Rosalynn overcame their despair and disappointment as together they met the challenges ahead.President Carter delves into issues he and millions of others confront in planning for retirement, undertaking new diet and exercise regimens, coping with age prejudice, and sorting out key political questions. On a more intimate level, Carter paints a glowing portrait of his happy marriage to Rosalynn, a relationship that deepened when they became grandparents. Here too are fascinating sketches of world leaders, Nobel laureates, and great thinkers President Carter has been privileged to know—and the valuable lessons on aging he learned from them.The Virtues of Aging celebrates both the blessings that come to us as we grow older and the blessings older people can bestow upon others. An important and moving book, written with gentleness, humor, and love, The Virtues of Aging is a treasure for readers of all ages.
$15.00 US
Oct 13, 1998
Ballantine Books