If there’s one inevitability in life, it’s that we’re getting older. Every minute. Every second. However, there’s a major trend happening around aging now – more and more positive conversations around healthy aging, beauty standards, and “positive aging, which has been described as “The process of maintaining a positive attitude, feeling good about yourself, keeping fit and healthy, and engaging fully in life as you age.” The facts support the stats: By 2020, the world will have more 55-year-olds than 5-year-olds, and consumers over 50 now account for more than half of all U.S. spending.
Here are titles that support this important trend, ripe for promotion. Below are a few examples. To see the complete list: