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© Tabitha Soren

Michael Pollan

Michael Pollan is the author of nine books, including This Is Your Mind on Plants, How to Change Your Mind, Cooked, Food Rules, In Defense of Food, The Omnivore’s Dilemma, and The Botany of Desire, all of which were New York Times bestsellers. He is also the author of the audiobook Caffeine: How Coffee and Tea Made the Modern World. A longtime contributor to The New York Times Magazine, Pollan teaches writing at Harvard University and the University of California, Berkeley. In 2010, Time magazine named him one of the one hundred most influential people in the world. 

www.michaelpollan.com

Books

Mushroom Book Sales Spike in the Fall

Although across the country there are different foraging seasons, sales of books about mushrooms see the most significant increases in stores and online in September. The PRH list includes a select of titles about hunting, identifying, cooking, use as pharmaceuticals, and other compelling titles.

Ensure that stores are well-stocked with mycology titles for September so they can make sure they’re available when consumers are looking. Great time for promotions too!

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