The month of July sees more online searches for “addiction” than other times of year, so it may be a good time for booksellers to stock that section more heavily, or even remove books from the section to make them more findable for customers.

First it was Dry January, which has steadily increased in popularity and adoption over the past five years. Then came Sober October and Dry July. An increasing number of people are reconsidering their relationships to drinking without necessarily giving up alcohol altogether. The notion of “sober curiosity” has been covered everywhere from The New York