CHAPTER 1: YOUR BRAIN IS INVOLVED IN EVERYTHING YOU DOThe great sins of the world take place in the brain: but it is in the   brain that everything takes place . . . It is in the brain that the   poppy is red, that the apple is odorous, that the skylark sings, (and   that we love and hate each other). —
Oscar Wilde    Your brain is involved in everything you do. This is the first   principle of the Amen Clinics. The sensation of waking up cuddled next   to your husband’s or wife’s warm body is felt in the brain. The brain   directs your urge to make love and be physically close. Getting ready   for the day by planning, grooming, eating, and communicating with your   husband and kids is directed by the brain. Negotiating traffic, while   talking on your cell phone, is a result of your brain giving orders.   Managing your business, planning trips, evaluating employees, running   meetings, attending luncheons, and answering e-mails are all   accomplished by your brain’s hard work. Leaving the office on time,   playing tennis, lifting weights, and joking with your friends to unwind   are activities spearheaded by the brain. Enjoying the sunset, helping   the kids with homework, and assisting your wife with dinner are a   result of moment-by-moment brain function. Your brain is the command   and control center that runs your life.
    Our work at the Amen Clinics is based on nine deceptively simple   principles. Understanding these ideas will lay the foundation for   making a good brain great. These principles stem directly from the   brain-imaging work that we have been doing intensely for the past   fifteen years. Do not let the simplicity of these principles fool you.   If you allow them to become part of your everyday life, they will   change nearly everything you do in the direct service of brain health.
    PRINCIPLE 1: Your brain is involved in everything you do.    How you think, how you feel, how you act, and how well you get along   with other people has to do with the moment-by-moment functioning of   your brain. Most people know that the brain is the organ of behavior,   but few people understand this principle at a deep emotional level. We   spend more time and money on beautifying our hair, our skin, our   clothes, and our homes than we do on caring for our brain. After   looking at over thirty thousand brain scans, I have come to realize   that how your brain works influences every part of who you are and what   you do: from athletic skills to parenting, from management skills to   your free time activities, from social aptitude to artistic talent, and   from driving ability to the type of music you like. Look at any aspect   of behavior—relationships, school, work, religion, sports—and in the   middle of it all is brain function.
    Let’s take four common examples of behavior and look at them through   the lens of this first principle: motherhood, business management,   dating, and attending a sporting event.
    There are many different types of mothers. There are mothers, like my   own, who are outgoing, relaxed, fun-loving, upbeat, and playful. There   are mothers who are more serious, who focus on their children’s faults   or tend to be too busy or preoccupied to play with them. There are   mothers who constantly push their children to be their best and mothers   who lead quietly by example. There are mothers who use guilt and   nagging as the primary motivator of behavior, and mothers who cheer a   child’s every positive move. Ultimately, the type of mother a woman may   be is determined by her brain. Mothers who are more serious tend to   have higher amounts of activity in the prefrontal cortex (PFC). The   prefrontal cortex is involved with goal-setting, planning, forethought,   and judgment. High PFC levels are involved with goal-oriented behavior.   Outgoing, playful, less serious mothers have a little less activity in   this part of the brain. Guilt-driven mothers tend to have higher   activity in the brain’s emotional centers (limbic brain), which in turn   causes them to focus on the negative, such as all of her child’s   faults. Few people know that the type of mother they have has   everything to do with the moment-by-moment functioning of her brain.
    There are in the world just as many different types of business   managers as mothers, based in part on brain function. There are   motivational managers and quiet managers. There are absent managers and   micromanagers. There are managers who scream and yell to get their way   and managers who encourage. There are managers who enjoy firing people   and managers who hold on to employees much longer than they should.   Managers who have high PFC activity tend to be very involved and   directive; taken to an extreme, they are micromanagers. Managers with   low PFC activity tend to be idea people and relatively hands-off; taken   to an extreme, they are absent. A part of the brain that we will   discuss in detail later on is the anterior cingulate gyrus, which runs   lengthwise through the front part of the brain. It is the brain’s gear   shifter, allowing you to be flexible and shift between tasks. Managers   who have good activity in this part of the brain tend to be flexible   and are able to adapt to changes in the business climate. Managers who   have excessive activity in this part of the brain tend to be rigid and   inflexible. These managers tend to hold on to patterns of behavior long   after they are helpful. Even though brains run businesses, few people   think about the brain at work.
    Our species has many varied ways to, as my eighteen-year-old daughter   would say, hook up. Dating and mating are brain functions, even though   the urges may feel like they come from lower in your body. There are   shy people who rely on random chance to find a mate. There are outgoing   people who will ask a hundred or more potential partners out on a date   in search of their one true love. There are thoughtful, planning daters   and those who do courtship on the spur of the moment. There are   commitment-phobic daters who run at the first signs of attachment and   those who commit too easily. There are people who are overwhelmed by   feelings of insecurity and jealousy and those who lack sufficient   caring. In the center of the dating scene is the brain. The brain   allows us to pay attention to potential mates, to evaluate their   suitability for us, to attach, to care, and to draw people toward us or   push them away. The brain helps us evaluate honesty, fidelity, and   reliability. Healthy PFC activity helps us follow through on our   commitments, showing the other person that we are reliable,   predictable, and likely to make a good dad or mom. Lower levels of   activity in the PFC will make us more spontaneous and fun (with less   forethought) but may also make us late for appointments, too pushy for   early sex, and more driven by emotion. We often judge our dates based   on looks, but we rarely consider their brain function. I believe this   will change in the coming century. In fact, if you date my daughter for   more than four months, you have to get a brain scan to determine if you   can continue to see her. I’m not kidding.
    There are many different types of sports fans, depending again, in   part, on brain function. I watch many sports fans at the Staples Center   in Los Angeles and at Angels Stadium in Anaheim, while undergoing the   trials, tribulations, and joys of rooting for the Los Angeles Lakers   and the Anaheim Angels. My big brother, Jim, is an intense fan. He   yells at the referees and umpires when he thinks they make a mistake,   and he often loudly second-guesses the coaches and managers when they   play the subs. There are quiet fans who show little emotion and fans   who seem as though they are going to wet their pants when the home team   makes a mistake. There are forgiving fans and fans who hold grudges.   There are fans who lack PFC activity and throw objects onto the court   or field and fans with high PFC activity who worry the whole game   through. There are fans who are rude to people who wear opposing   jerseys and fans who make friends with the people around them. There   are pseudofans who show up to be seen (Lakers games are always events),   and fans who cry when the home team loses. There are family fans who   use sporting events as a bonding mechanism, between father and son (or   in my case, between father and two daughters). As the brain is involved   in athletic skill, it is also involved in the type of sports fan you   are.
    The first principle, like all of the principles, is very simple. Your   brain is involved in every aspect of your life and the person you are.								
									 Copyright © 2005 by Daniel G. Amen, M.D.. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.