Tim Noakes, MD, is a South African scientist known for challenging common paradigms of exercise physiology. He espouses the controversial low-carbohydrate, high-fat diet, sometimes called LCHF or even "Tim Noakes." In the early 1990s he cofounded the Sports Science Institute of South Africa. Since 1996, his physiological research has produced more than 370 scientific articles. Noakes took on the sports drink industry with his studies of hyponatremia, and was awarded the International Cannes Grand Prix Award for Research in Medicine and Water on that front. In 2005 he undertook a series of pioneering experiments in the Arctic and Antarctic to understand the full range of human capability in extreme cold, and coined the phrase "anticipatory thermogenesis" in the process.
